CARGOCONNECT JULY2024 - Flipbook - Page 43
SPECIAL FEATURE
E-COMMERCE SURGE
Integrating data from various systems managing orders, inventory, customer information, and sales channels proves intricate and time-consuming. Moreover, scaling
infrastructure to accommodate escalating data volumes amid expanding e-commerce
operations poses a significant hurdle. Upholding data quality and consistency across
systems is imperative but challenging. Lastly, implementing and maintaining real-time
data systems can be financially burdensome, especially for smaller e-commerce
ventures with limited resources. Thus, achieving sustainable growth necessitates
striking a delicate balance between investment costs and anticipated benefits.
RAJESH PANDEY, Director, Logixgrid Technologies
the adoption of cutting-edge technologies
such as Radio-Frequency Identification
(RFID), Global Positioning System (GPS),
and Artificial Intelligence (AI), enabling
seamless tracking and monitoring of inventory, shipments, and deliveries.
Rajesh Pandey, Director at Logixgrid
Technologies underscores the profound
impact of the e-commerce surge on consumer
behaviours and expectations. He outlines
LogixGrid’s commitment to providing continuous updates throughout the shipping
journey, employing various strategies:
* Real-Time Tracking: LogixGrid o昀昀ers
customers a real-time tracking feature,
enabling them to monitor their package’s
location and status.
* SMS Notifications: Customers have
the option to receive SMS noti昀椀cations
regarding order status updates, including
order con昀椀rmation.
* Customer Portals: Online customer
portals enable clients to log in and
access real-time updates on their orders,
encompassing tracking information and
order status updates.
* Integration with Shipping Carriers:
LogixGrid integrates with prominent
shipping carriers like UPS, FedEx, Aramex, or DHL, providing customers with
real-time tracking information sourced
directly from carrier systems.
* Email Updates: In addition to order and
shipping con昀椀rmation emails, LogixGrid
sends regular email updates on order
status, ensuring customers stay informed
throughout the shipping process.
of advanced tracking technologies and
data analytics tools, businesses can derive
valuable insights into their supply chain
performance, facilitating informed decisions
aimed at enhancing e昀케ciency and customer
satisfaction.
“Real-time tracking within logistics is a
catalyst for bolstering customer satisfaction
and operational e昀케ciency, albeit it necessitates substantial investment and robust
data security measures,” asserts Rahim
Bhimani, SVP– Air Cargo Practice at Kale
Logistics Solutions. He emphasises Kale
Logistics’ approach of collecting minimal
data, granting customers control, and prioritising top-tier security with transparent
In the rapid-paced realm of
e-commerce, access to accurate
data in real-time is paramount for
optimising logistics operations.
Real-time data empowers
companies to efficiently track
shipments, monitor inventory
levels, and anticipate fluctuations
in demand, enabling agile
responses to shifting market
dynamics.
communication. This strategy ensures
transparency while safeguarding sensitive
information, with platforms compliant with
GDPR and ISMS regulations.
“The e-commerce consumer demands
instant grati昀椀cation, both in terms of delivery
speed and shipment visibility,” elucidates
Rajan. “Meeting these expectations entails
providing reliable delivery estimates and
minute-by-minute tracking updates, crucial
factors in昀氀uencing customer loyalty in this
highly competitive industry. Any deviation
from these expectations can sway customer
loyalty, given the thin margin of error in
this lucrative market.”
“In the e-commerce arena, real-time
data and visibility are pivotal in elevating
customer satisfaction and fostering loyalty,”
underscores Pandey. “With real-time data,
businesses can swiftly address challenges
such as inventory shortages, shipping delays,
or payment discrepancies, ensuring a seamless shopping journey for customers.”
“However, achieving real-time data and
visibility in e-commerce presents formidable
challenges,” Pandey notes. “Integrating data
from various systems managing orders,
inventory, customer information, and
sales channels proves intricate and timeconsuming. Moreover, scaling infrastructure
to accommodate escalating data volumes
Improved Decision
Accuracy
In the rapid-paced realm of e-commerce,
access to accurate data in real-time is paramount for optimising logistics operations.
Real-time data empowers companies to
e昀케ciently track shipments, monitor inventory levels, and anticipate 昀氀uctuations in
demand, enabling agile responses to shifting
market dynamics. Through the utilisation
CARGOCONNECT JULY 2024 | 43
