CARGOCONNECT JULY2024 - Flipbook - Page 41
SURGE DRIVES NEED
FOR INSTANT SUPPLY
CHAIN VISIBILITY
In recent years, the e-commerce sector has seen an unprecedented
surge in growth, fundamentally altering how consumers engage
with businesses and revolutionising the way goods are moved and
managed through the supply chain. This explosive expansion of
online commerce has not only shifted consumer preferences but
has also forced a profound transformation within the transportation
and logistics (T&L) industry, prompting a rapid evolution in how
goods are stored, transported, and delivered. As online shopping
continues to gain traction among consumers worldwide, there
has been a corresponding increase in the demand for real-time
data and enhanced visibility throughout the logistics process. This
heightened need stems from the necessity to track shipments,
optimise delivery routes, and ensure timely fulfilment of orders
in an environment where speed and efficiency are paramount. To
delve deeper into this phenomenon, SANDHYA JHA, in collaboration with
industry experts, undertakes a comprehensive analysis of the primary
drivers propelling this trend forward. Additionally, they explore
the far-reaching implications of this shift on logistics operations,
examining how businesses are adapting their strategies and investing
in technologies to meet the evolving demands of customers.
T
he emergence of the
e-commerce marketplace
and platforms has transformed the retail landscape,
offering unparalleled
convenience, choice, and
accessibility to consumers.
Through a simple click, shoppers can explore
and purchase a vast array of products from
the comfort of their homes, triggering a
substantial shift in consumer behaviour.
Consequently, the volume of online orders
has surged dramatically, exerting unprec-
edented pressure on logistics networks to
ful昀椀l orders with precision and e昀케ciency.
Ashok Rajan, SVP and Head of
Cargo and Logistics Solutions at IBS
Software, highlights the rapid growth of
the e-commerce market, projected to exceed
a 17 per cent Compound Annual Growth
Rate (CAGR) and reach approximately US$8
trillion by 2027. He emphasises the potential
for this growth to rejuvenate air cargo
following the post-COVID downturn but
stresses the need for signi昀椀cant industry
upgrades to meet the escalating demand.
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