2025 AMRA Brochure - Flipbook - Page 4
2025
Introduction by
Head of Judges
Belinda Beeftink
Research Director, IPA
Chair of Judges
It is a privilege and an honour to chair the judging
for the 2025 Adwanted Media Research Awards.
My fellow judges made the task extremely easy and
thoroughly enjoyable, their insight and experience
were invaluable. We all take the role as judge very
seriously as we recognise the time, effort and thought
that goes into submitting a paper. We had a huge
number of submissions this year and so that made our
job more challenging, particularly as the quality of the
submissions was so high. We saw evidence of great
innovation, strategic thinking and solutions which
made a real difference.
Anyone shortlisted for the awards is to be congratulated
for demonstrating their commitment to showcasing
the very best of their work whilst delivering quality data
and effective outcomes, brought together with some
brilliant storytelling.
The Judging
Panel
Our stellar line up of 15 judges for the 2025 awards
was led by Head Judge, Belinda Beeftink, Research
Director at the IPA.
Each individual judge brought their own industry expertise
and unique take on the media research market, covering
media agencies, media owners, marketing bodies, tech
companies, advertisers and independent consultants.
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