FINAL GPSJ Summer edition 2024 ONLINE VERSION.2pdf - Flipbook - Page 39
LOCAL AUTHORITY & COUNCIL
GPSJ
Hubbub unveils dynamic toolkit
and grants to help tackle litter
across the UK
The environmental charity Hubbub has launched Neatstreets.org.uk a new website to help local
authorities and other organisations combat litter using a range of tried and tested ideas
Artwork for posters and bins,
audience insights and ideas
for litter interventions are just
some of the free tools available
on the site which is designed
to guide organisations on how
to deliver a successful litter
campaign in their local area.
In addition, McDonald’s has
provided funding for five grants
of £10,000 to be made available
to councils, to help subsidise
funding already in place to
combat the issue.¹
Litter costs UK local authorities
alone, £699 million per year – and
that excludes spending by other
authorities such as Highways
England.² It continues to be a
growing, nationwide issue, despite
new research from Hubbub
revealing that 62% of people feel
angry when they see litter on
the ground and two in five find it
frustrating that there aren’t more bins
or campaigns to tackle litter. ³
Hubbub hopes to address the
problem through the new website
which has been developed, drawing
on the charity’s eight years of
experience in delivering successful,
strategic litter interventions in a range
of environments.
Packed with ideas and tools to
help others develop litter busting
interventions, the website will share
the successes and learnings from
previous campaigns from Hubbub
which include:
• Neat Streets – delivered in
Bournemouth, Christchurch and
Poole to tackle litter on beaches
using drone technology and AI
• #InTheLoop – addressing on-thego litter and recycling in high footfall
areas in 16 cities across the UK
• Love Your Forest – using creative
ways to reduce woodland litter in the
Forest of Dean
• Ballot Bin - the world’s first
customisable voting ashtray, proven
to cut cigarette litter by up to 73%.
There are now over 5,000 Ballot
Bins in 43 countries, saving an
estimated 15 million cigarette butts
from being littered a year.
• Pick Your Side - innovating
on the Ballot Bin, Pick Your Side
trialled Hubbub’s most advanced
bin to date, The Big Ballot Bin a
solar-powered customisable voting
bin. Tested in Manchester and
Southampton, independent litter
surveying by Ellipsis Earth showed
that the bins also reduced food and
drink litter within a 20m radius by
60% and 70% respectively.
Gavin Ellis, Director and
Co-founder at Hubbub said:
“We have a wealth of experience
in tackling specific types of litter in
very targeted environments and are
delighted to share our learnings with
organisations wanting to develop
litter-busting initiatives in their local
area. Equipped with public polling,
audience insights and a library of
creative assets and tools, we hope
to provide inspiration for the best
tactics to use and are thrilled to also
offer funding to support this.”
Andrew Moys, Vice President for
Impact at McDonald’s said:
“We are proud of the difference
we’ve had working with Hubbub in
the communities we serve over the
years. We’ve learned so much about
what works and how we can make it
easier for customers and members
of the public to do the right thing,
and we are pleased to be sharing
all this knowledge through the
NeatStreets website.”
The Neat Streets website and
grant funding is being supported
by McDonald’s, who has funded
projects with Hubbub since 2017.
Notably, McDonald’s funded
the award-winning Neat Streets
campaign in Bournemouth,
Christchurch and Poole, in
partnership with Hubbub and Ellipsis
Earth. The campaign used drone
technology to identify problematic
areas and target them with playful
interventions, resulting in a 75%
- 90% reduction of litter in these
locations. You can find out more
about the campaign by reading the
impact report.
For more information on how to
address litter in your local area,
visit Neatstreets.org.uk
GOVERNMENT AND PUBLIC SECTOR JOURNAL SUMMER 2024
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