2025 AMRA Brochure - Flipbook - Page 37
Differentology
Tapestry Research
Differentology has a strong reputation in media research
using groundbreaking techniques like Facial Coding, Galvanic
Skin Response, Machine Learning and Sentiment Analysis.
Their recent expansion beyond the UK and Origin win has
delivered impressive commercial results. But their case
doesn’t just rest on the fundamentals. Differentology are
constantly pushing themselves to do better with the launch
of a companywide pro昀椀t share scheme, a 500% uplift in
investment in training and are leading the charge on the MRS
Climate Pledge. Their sedum roof, and biomass boiler, mean
their emissions sit at an industry low 1 tonne of CO2
per employee (across the sector, emissions are as high
as 40 tonnes!).
Tapestry has a clear proposition ‘making the complex
beautifully simple’ - this shapes not only the solutions
they offer but also their internal culture and processes.
They weaved together a case that was the perfect blend
of human integrity and machine technology. In 2024 they
have streamlined areas such as quality control, charting
and coding, improving the survey experience, with dynamic,
AI-powered probing, whilst at the same time drawing strength
from their long standing talent pool - a third of their staff have
been with them for 5+ years, 75% of the SLT were promotions.
Judges’ comment
“Differentology goes way beyond talking about culture to
practical and policy changes. This coupled with their reputation
for embracing new research tech made them stand out in a
highly competitive category.”
Judges’ comment
“It was great to see a business investing in internal innovation
of processes and systems. Tapestry stood out as a business
that was making the most of the creative and ef昀椀ciency
opportunities of AI based technology. The client and staff
testimonial gave Tapestry a distinctive edge, proving they
were genuine changemakers when it comes to culture.”
MTM
MTM has a long-standing reputation in media research
with an impressive client list using bespoke qualitative
and quantitative techniques. Their work has a reputation
for clear commercial outcomes - driven by a partnership
approach with their clients - that has led to improvements in
subscription revenue for publishers and clarity around digital
transformation for media brands such as the BBC. Use of AI
technology is already deeply embedded into the business
in terms of data collection and analysis – including passive
measurement and gen-AI, recruitment via social media.
Judges’ comment
“MTM has a huge portfolio of groundbreaking work, the most
impressive of which is driving policy change. The judges were
impressed with the commercial actionability of their work and
the dedication to driving best practice in the industry through
external events and industry commentary.”
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