Hogan Lovells 2024-2025 AI Trends Guide - Flipbook - Page 34
Transforming the playing field
Authors
AI has revolutionized player performance analysis and fan
engagement. AI-powered analytics systems enable teams
to gain valuable insights into player statistics, opponent
strategies, and game trends.
David Toy
Partner
Denver
Combined with VR and AR technologies, AI has created
immersive experiences for both athletes and fans. AI has
enhanced fan experiences by providing personalized content
recommendations, immersive virtual reality experiences,
and predictive analytics for fantasy sports. While this has
increased fan engagement, audience reach, and revenue
opportunities, these technologies raise unique regulatory
questions around privacy, including player data and health
information, wearable technologies, and data trading for
sports betting purposes. Our team is distinctively positioned
to provide sophisticated support as M&A transactions related
to the evolution of AI technologies begin to
generate activity.
Craig Umbaugh
Office Managing
Partner
Denver
Creating content
For media and entertainment companies, AI has transformed
content creation, distribution, and audience engagement. AI
systems can be used to create original movies, music and art,
creating complex legal issues related to the ownership of the
intellectual property, copyrights, and royalties.
AI-powered algorithms also analyze user data to provide
personalized content recommendations and improve
user experiences on streaming platforms. The collection
of vast amounts of user data raises concerns about data
privacy, security, and compliance with data protection laws.
Legislation and licensing agreements are continually being
adapted to accommodate the impact of AI in media and
entertainment while preserving the rights of artists, creators,
and consumers.
PJ Kaur
Senior Associate
Hong Kong
