Visual Branding in the Age of Amazon - Flipbook - Page 33
7. Your online branding should
IMMERSE YOUR CONSUMERS
not simply list features
The best online retailers partner with you to sell your brand. Online
retailers, coupled with cloud technologies, have the opportunity to create
unlimited immersive experiences. These can bridge the gap between instore shopping and an exciting online experience. 55% of products are
bought by consumers “browsing” for something they had not planned to
buy. Consumers love the experience of visually choosing brands that fit
their lifestyle and the experience of purchasing brands they want – not
necessarily need.
ORIGINS COLLECTION IN BLUZOOM
ORIGINS DR. ANDREW WEIL COLLECTION IN BLUZOOM
ORIGINS EMPHASIZES NATURAL INGREDIENTS WITH
VISUALS, COLLECTIONS AND HOW IT IMMERSES THE
CONSUMER IN AN ARRAY OF COLORS THAT
ORIGINATE IN NATURE.
