NiaTero - 2020 Annual Report - Flipbook - Page 32
STORYTELLING
communities have with civic engagement, and American
co-created an original 16-page lesson plan that was
democracy itself. To inspire conversation, we featured
distributed to over one million K-12 students.
artwork by four Indigenous artists, reaching 1.25 million
Lastly, we launched our new Indigenous-designed Nia
people on social media, and viewers of all ages and
Tero logo, aesthetics, and visual formatting, seamlessly
demographics out in the
interweaving storytelling
THE NEW NIA TERO BRAND STYLE GUIDE IN ACTION.
world. Artworks were
and branding together
projected on buildings
in our marketing and
as digital billboards
social media. At the end
across 18 states and
of the year, our online
multiple cities in the US,
presence had grown to
creating awareness of
10,000 followers and
Indigenous issues and
we launched our first
helping to galvanize a
Nia Tero newsletter.
historic turnout of Native
With our branding and
voters. In addition, over
storytelling strategies
11,000 pieces of physical
intact across all
artworks were distributed
platforms where Nia
to 23 different Indigenous
Tero appears, we will
community groups
continue to beautifully
nationwide, including: Arizona, Hawai’i, Minnesota, Nevada,
and cohesively amplify the stories and the work of
New Mexico, North Carolina, Oklahoma, South Dakota,
Indigenous partners, as well as creative and organizational
New York, Washington, and Wisconsin. In order to engage
leaders, who are expanding social and cultural narratives
younger audiences, Amplifier, IllumiNative, and Nia Tero
for climate action and cultural preservation.
32 |
CROSSCUTTING, AMPLIFICATION & SCALING - STORYTELLING
NIA TERO - THRIVING PEOPLES. THRIVING PLACES.
