REVEALED WINTER 2024 - Magazine - Page 31
How are you making the heritage brand
your own? Making it modern?
CC: I like making small nods to our heritage. We recently shot our
Rosalind collection on the street where our store was in Hollywood.
We were the 昀椀rst to create the push-up bra. It was the 昀椀rst thing I
relaunched with our spin on it. The new bra comes with convertible
straps, beautifully designed cups and just enough push if you want it.
The Rising Star Bra is my baby. I recently put it in a custom birthday
gown for Cardi B. because I believe in it so much. I like to bring the
glamour of specialty back to Frederick's of Hollywood and bring it
into our everyday lives.
'Modern' is less romantic. Elevating and celebrating the heritage
and women is my goal.
Do you stay within "the box" or work hard
to color outside the lines?
CC: In the beginning, I just watched. I looked at the big questions:
'What is sexy?' and 'What does it mean to be a woman?' I read a New
York Times article that said 'Frederick's goes from Racy to Real." Real?
And why can't women be racy? Challenging that, I leaned into the
meaning of real. Sexy is whatever a woman wants it to be, because
she says so. I am a mother of two — I have a son and daughter.
It's important they understand women can be soft and hard and
vulnerable and also tough and emotional all at once. That's a
beautiful thing. I love that about women. So yes, I like to draw outside
of the lines.
You have a bold personal style — I assume
that is why you're attractive to the
company?
CC: Yes. Chaos and control is my mantra. I love that healthy balance.
Mix in romance and I'm a happy woman. I describe myself as having
a colorful personality with a colorful upbringing. I wear mostly black
but my inside rages with shades and colors throughout.
I want women to feel as covered and uncovered as they want to be.
It's not up to us to make that choice, but I'd like to support them in
any way possible. My cleavage doesn't de昀椀ne me, but I do want it
to look good. With this notion, I apply it across the product, in the
images, through the copy. It's important we tell a story here that's
impactful and emotional. I deeply love what I do, and I hope it shows.
—With contributions from Asi Efros
*QA has been condensed and edited.
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