Visual Branding in the Age of Amazon - Flipbook - Page 31
6. Your
OMNI-DESIGN MUST INSPIRE
it is not simply a list functional properties
Brands represent the imaginations and aspirations of your
consumers. People buy brands because brands help define who
consumers are and how they want to be perceived by those around
them. Consumers recognize visual images. The experience they
have with your brand reflects the values and hopes they have for
the future. Visual technology exists for a breathtaking new ways
for your brand to connect with those aspirations.
OMNI-DESIGN IS ABOUT THE HOLISTIC DESIGN OF THE PRODUCT. HOW THE FACETS OF THE BRAND COME
TOGETHER AND REFLECT THE CORE BENEFIT. ADOBE DOES THIS VERY WELL WHILE INSPIRING USERS TO
REFLECT THEIR OWN CREATIVITY.
