Hogan Lovells 2024-2025 AI Trends Guide - Flipbook - Page 26
AI use-cases in platform businesses:
Brussels steps up regulation
As AI systems develop at a rapid pace, the EU is stepping up
regulation and consumer protection measures.
The digital landscape, and consumer protection in general,
specifically in relation to AI systems, focuses strongly on all forms
of online platform businesses. Social media platforms, online
marketplaces, search engines, and other online businesses have
been newly regulated under the Digital Services Act (DSA). The
Act imposes new obligations with respect to use of AI systems in
content moderation, advertising and recommender systems of
online platforms. And beyond the DSA, Brussels is propelling the
legislative process for both the AI Act and the Data Act forward with
renewed vigor.
AI is reshaping consumer
engagement and supply chains
Authors
James Denvil
Partner
Washington, D.C.
Anthonia
Ghalamkarizadeh
Partner
Hamburg
Shelita Stewart
Partner
Washington, D.C.
Consumer engagement is a key to profitability. AI-powered research
tools and chatbots can help consumer-facing businesses learn what
consumers are looking for and communicate with consumers round
the clock in meaningful ways.
With the growing focus on how products are made and delivered,
AI tools are becoming essential to monitoring supply chains.
AI can help businesses confirm that products are sourced
appropriately and identify potential enhancements to product
development and delivery.
Additional
resources
Spotlight
Retail X Generative AI:
Navigating the Future of Retail
Florian Unseld
Partner
Munich & Dusseldorf
