FINAL GPSJ Summer edition 2024 ONLINE VERSION.2pdf - Flipbook - Page 23
NHS & HEALTHCARE
GPSJ
Highland Marketing becomes
communications partner for
HETT 2024
Leading health tech PR and marketing agency will provide media and content services for the
conference, exhibition, and networking event, as it expands to become a “festival” of digital health
Rikki Bachu
Highland Marketing has been
named as the communications
partner for this year’s
Healthcare Efficiency Through
Technology show, which takes
place at ExCeL London from
24-25 September.
The leading health tech PR and
marketing agency will provide media,
content and digital services for HETT,
to raise awareness of its conference,
exhibition, and new innovative
interactive features and networking
opportunities.
Rikki Bhachu, head of marketing at
HETT organiser GovNet, said: “We
have designed this year’s HETT to be
a festival of digital health, so we were
looking for a communications partner
that could spread the word to the
NHS, to suppliers, and beyond.
“We have chosen Highland
Marketing because of its excellent
reputation in the health tech market
and are looking forward to working
with its expert team.
“We want to make sure that
everybody with an interest in digital
transformation knows they can come
to HETT, whether they want to hear
about the latest in NHS and IT policy
or tune into the NHS choir.”
This year’s show will host five
theatres, with presentations and
debates running across both days.
The digital maturity theatre will focus
on electronic patient records, how
they can be deployed safely and
effectively, and how to prepare for the
coming world of AI.
The digitally empowered patients
theatre will explore the evolving
features of the NHS App, and
emerging patient facing-technologies
and bring patients to the core of the
conversation
Infrastructure, data and cyber security
theatre will cover everything from
the future of the Federated Data
Platform to the green agenda. While
further theatres will explore integrated
care, and workforce, adoption and
productivity.
On the exhibition floor, over 150
suppliers will gather to showcase the
latest in digital health technologies,
and share how they can support the
NHS address the challenges faced
while improving patient outcomes.
Visitors will also be able to head
over to a product demo zone for an
“immersive experience” of the latest
ideas and innovations, delivered
through fireside chats and question
and answer sessions. Or they could
opt to join an “innovation trail” for a
curated tour of the exhibition, chosen
to match their specific interests.
For networking, they could choose
to take part in Rockaoke at the Fox,
a drinks reception with a rocking
band to raise money for The Brain
Tumour Charity on the evening before
the show. The event, sponsored by
DELL and Rackspace, will remember
Glenn Winteringham, who led digital
development at the Royal Free Group
of hospitals, who sadly died in May
following a diagnosis of brain tumour.
Visitors could catch a performance
from the Lewisham and Greenwich
NHS Choir on the morning of day
one. Or they could join VIP drinks
at the end of a busy afternoon for
an inspiring speech from The Brain
Tumour Charity, a special guest-DJ
appearance from the NHS’ very own
Gary McAllister, and some top-level
networking
Mark Venables, chief executive of
Highland Marketing, said: “We were
very pleased to be invited to become
the communications partner for this
year’s HETT.
“As visitors to the show for many
years, we know that it is highly
valued by NHS digital leaders and
by exhibitors, and it is great to see
Mark Venables
the organisers adding new and
innovative elements to make it even
more relevant to their needs.
“We look forward to working with
HETT before, during and after the
event, to make sure the festival
atmosphere can be enjoyed by as
many people as possible.”
HETT is also working with
Highland Marketing to amplify views
from exhibitors on the biggest
opportunities for technology in the
NHS.
Highland Marketing will be filming
short videos at the event and using
social media to capture the most
inventive ideas from the exhibition
floor.
The Highland Marketing team,
which is supported by an advisory
board that includes digital leaders
with NHS CIO, CCIO and CNIO
experience, will also be available
throughout HETT for one-toone conversations on effective
approaches to health tech marketing
and focused communications to the
market.
Companies interested in these
opportunities should get in touch with
the agency.
https://highland-marketing.com
GOVERNMENT AND PUBLIC SECTOR JOURNAL SUMMER 2024
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