Greater Toronto's Top Employers (2025) Magazine - Flipbook - Page 21
Cont.
“Our people are our best and only
assets,” says Abdelmessih. “By investing in
our people, we’re supporting them in the
moments that matter most in their
well-being. In return, we see that they
consistently deliver their best to their
teams, our clients and each other.
“That’s really an extension of our
purpose and reason for being as a firm,
which is to unlock the potential of those
who advance the world. I see our benefits
package as a living example of that
purpose in action.”
BCG regards its investment as eminently worthwhile, given the significant
eco-nomic costs of mental health issues to
the Canadian economy, estimated to be in
excess of $50 billion annually by the
Mental Health Commission of Canada.
“There’s a significant cost and benefit to
be had around this investment and getting
it right,” says Abdelmessih. “We experience lower than average attrition rates of
our staff, and the benefits program is one
part of that. Then there’s the intangible
benefit around innovation and the more
tangible ones around productivity that are
benefits of this investment.”
Borden Ladner Gervais LLP (BLG), has
also raised the bar on benefits, recently
increasing its coverage for fertility-related
expenses such as in-vitro fertilization,
genetic testing, and surrogacy, as well as
significantly expanding its wellness plan
in 2022.
“We believe that by addressing key
concerns like mental health, inclusivity
and family support, these benefits foster
loyalty and demonstrate that we value our
people,” says Tamara Costa, BLG’s
national director, brand and marketing
communications. “Over time, we’re
confident these enhanced offerings will
positively impact turnover as well as assist
in recruitment efforts because members
feel valued and supported holistically.”
But how do you assess success?
“Sometimes these programs are very
hard to measure, so we’ll be looking at
metrics, but any organization should do
that,” says McCarthy Tétrault’s Apa. “We’re
going to survey our people again to find
out what’s working and what’s not. What
was important three years ago may not be
important today.”
Maybe the real movers and shakers
among employers are the ones who listen.
– Diane Jermyn
Kraft Heinz Canada offers employees valuable discounts on company products, plus unique cooking lessons offered by
the company’s corporate chefs, who demonstrate recipes and share healthy cooking tips.
S.MURDOCH/GBC
STEADY MARCH FORWARD
21
KHC
( 2025 )
A drum ceremony opens National Indigenous Peoples Day for employees and students at George Brown College.
