2021 Gumbo final - Book - Page 177
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chaimara
“I’m studying merchandising in the College of Agriculture. It’s called textiles,
apparel and merchandising; TAM for short. I was marketing at first but I
switched to merchandising because I’m more interested in fashion. I really
want to have a direct route to the fashion industry. Marketing is broader,
but merchandising is just marketing for fashion. I’ve always liked fashion
as a child. My family called me a fashionista all of the time because I like
to be different and dress differently. I’m really interested in the business
side of it. I feel like I’m a very logical person, so working with clothes and
marketing for companies would be in my arena. My dream job is to select
clothes per season for larger companies. So, when Gucci chooses what its
clothes are for Spring 2021, I want to be involved with those selections.
It’s a lot about following trends from previous years and especially about
keeping up with people who are major influencers. Celebrities, TikTok
stars and athletes are the big influencers for the seasons typically. People
are very interested in what they have to say and think about fashion. I
like people who don’t care what other people are doing, honestly. I think
Rihanna is someone who wears what she wants to. Even when she went to
this award show in Swarovski Crystals, she was very barren and had a lot
out, but she was like ‘They’re Swarovski Crystals. You have to like them.’ I
think people who say this is my style and they own their style are the types
of people I like.”