IG Annual Review 2023 - Flipbook - Page 16
#THISLITTLEGIRLISME
Shonda Rhimes
15
Our 2023 ‘This Little Girl Is Me’ social media
campaign once again brought together
thousands of women sharing their hopes,
dreams, and advice alongside pictures of
themselves as little girls.
From scientists to artists, business leaders to
educators, diverse women from all walks of life
united under the #ThisLittleGirlIsMe hashtag,
creating a tapestry of stories that celebrated
resilience, determination, and the pursuit of
dreams.
Vivian Tu
25 Million
reached around
the world in 2023
92%
of girls said seeing women tell their
stories in the #ThisLittleGirlIsMe
campaign makes a difference to
the way they feel about their career
and their future*
*Inspiring Girls Young Ambassadors Survey, 2023
There were many years after I left university when I had
absolutely no idea what career to get into or how to go about it,
and [...] having more visible role models would have helped. So
when Inspiring Girls asked me if I wanted to get involved in their
ThisLittleGirlIsMe campaign, of course I said yes.
Alice Fevronia, Great British Bake Off Season 10 Finalist
THIS INCREDIBLE CAMPAIGN HAS ALREADY REACHED 72
MILLION PEOPLE IN JUST THREE YEARS!
Bouchra Baibanou
