Greater Toronto's Top Employers (2025) Magazine - Flipbook - Page 154
154
( 2025 )
SPONSOR CONTENT
Bringing people together drives Yamaha Motor Canada
W
ith a lifelong
love of automotives and outdoor recreation,
Véronique
Dupuis-Daly was thrilled when
her employer, Yamaha Motor
Canada, offered employee training in its various vehicles.
“You get to try new things here
which is a really refreshing experience,” says the asset performance
skip tracer.
Being able to marry her interests
with her work is partly why, when
Dupuis-Daly started at Yamaha
three years ago, she knew she had
landed at her dream company.
“It’s something that aligns with
what I love,” says Dupuis-Daly,
who now gets to share those
passions not only with a team
of like-minded talent, but with
Yamaha’s global customer base.
That same feeling resonated
with James Matthews, senior vice
president of corporate services,
when he joined Yamaha eight
years ago.
The team had gathered for a
field sales meeting at Deerhurst
Resort, a well-known Yamaha
Motor Adventures site.
“We had spent three days
together learning about exciting
upcoming launches and were
about to try out the new products,”
recalls Matthews. “When the
group was dismissed, everyone ran
for the doors. It felt like I was back
at school, heading for recess.”
For Matthews, moments like
this frame the emotion inherent
within the Yamaha brand and
represented in the Canadian
company’s purpose statement: to
create lifelong memories by connecting people through unique
Canadian outdoor experiences.
“It’s a gift to be outdoors spending time together, especially in
Canada,” he says. “If we can play
a role in helping people connect
and reset in their busy lives, this is
very meaningful for us.”
Connection and togetherness
are central to how the company
goes to market and the goal of its
culture building activities. Yamaha
Motor Canada has been through
a lot of change over the last few
years and continues to experience
rapid change. Nurturing a strong
culture is essential to ensure the
group is resilient and successful.
“Culture is the muscle we work
Employees at Yamaha are encouraged to grow in their careers thanks to a work environment that is
supportive and fun.
each day to ensure we make the
most of what change throws at us,”
Matthews explains.
Yamaha's culture is also part of
the collaborative force that helps
employees thrive.
“It’s a reality that there are
infinite growth opportunities
within the company, because
I’m realizing it right now. I’m
so excited to see where my
journey leads me next.”
— Véronique Dupuis-Daly
Asset Performance Skip Tracer
When Dupuis-Daly applied
to the company, she knew of
Yamaha’s excellent reputation for
employee culture and understood
there would be room for growth,
but she was surprised to see it
come to fruition so quickly.
“It’s a reality that there are infinite growth opportunities within
the company, because I’m realizing
it right now,” says Dupuis-Daly.
“I’m so excited to see where my
journey leads me next.”
Dupuis-Daly immediately
gelled with her upbeat co-workers,
and while the camaraderie helped
create a supportive learning
environment, it was only part of
the equation in her career growth.
In July, Dupuis-Daly graduated from the Yamaha Women’s
Integrated Network, a year-long
formal training program designed
to empower women in leadership
and provide an opportunity to
connect with other women in the
industry.
