Visual Branding in the Age of Amazon - Flipbook - Page 144
In Conclusion...
Visual Branding is more dramatic
Rich visual branding makes the world of
online shopping much more enjoyable,
which leads to more browsing, higher retention and greater conversion. In every
one of the brands discussed in this book,
the brand story is better told using the
dynamics of visuals at every layer and in
virtually every online retail channel. The
interconnectivity of brands and online
retail is symbiotic. They are not separate
entities. Online retail is a communication channel, not a product features list.
Visual communication is more exciting,
memorable, and more compelling than a
retail site driven simply by predictive algorithms. A picture is worth ….
