RWS Annual Report 2022 web - Flipbook - Page 14
Strategy and Growth Model (continued)
FOUR CORE USE CASES
RWS
BRINGS
CLIENT, CULTURAL AND TECHNICAL UNDERSTANDING
EMOTION
BEHAVIOUR
REGULATION
DATA
CLIENT
OUTCOMES
Acquiring and
Retaining
Customers
Delivering User
Experiences
Maintaining
Compliance
Access to
Insights
RWS
SOLUTIONS
Localised
Marketing
Localised UI /
Guides
Localised
Regulatory Filings
Content Intelligence
Localised
Branding
eLearning
Patent Filing and
Translation
Colleague Portals
Data Annotation
Content
Management
Linguistic Validation
ENABLED BY
Unique combination of proprietary technologies and human expertise
THE RWS GROWTH MODEL
Our growth model is focused on five key areas.
Firstly, as a trusted partner, our clients rely on us to keep
our promises and deliver tailored support that meets a
broad range of needs. This allows us to build long-term
client relationships.
Deepening our cultural and technical expertise
is an important enabler of our growth. The value
of our linguistic expertise is enhanced by our deep
understanding of client industries and local cultures, and
complemented by our expertise in content, our rich data
networks and talented people.
We know that deploying our unique technology and
AI will increasingly be essential for our clients, and for
RWS, in successfully managing the explosion of content
that a more digitised world is causing. Our capabilities
are underpinned by our pioneering Language Weaver
AI machine translation proposition, market-leading
translation management and productivity tools like
Trados, and our content technologies.
14
RWS — Annual Report 2022
STRATEGIC REPORT
A persistent focus on developing our portfolio of
services has created the resilient and diverse company
that RWS is today. As a well-run business with a strong
balance sheet, we will continue to develop our own
technologies, products and services, and enhance
our capabilities through strategic acquisitions and
partnerships.
We are able to leverage our global reach and scale
through nuanced cultural insight at a local level. We
deliver work smartly for our clients – offering 24/7 delivery
through a blend of human expertise and technology – and
build economies of scale to work more cost-effectively
and profitably.
The RWS Growth Model differentiates us in the
marketplace and underpins our compelling investment
proposition.
