Visual Branding in the Age of Amazon - Flipbook - Page 137
LETTING YOUR CONSUMER VIRTUALLY GRIP YOUR PRODUCT
Ryobi ”Boutiques” Its
Tool Brand Through
Arresting Ecommerce
and In-Store Displays
Create a store-within-a-store retail
environment for your brand alone - Many
brands overlook the power that point-ofsale (POS) materials have to get products
noticedin largecompetitive environments.
It is a challenge to manage branded POS
across several retailers in many countries.
But when done effectively, point-of- sale
materials help create your very own
boutique which will set your brand apart
from its competitors.
ARE YOU LEADING
YOUR CONSUMERS
TO ENVISION
PHYSICALLY HOLDING
YOUR PRODUCT?
RYOBI DISPLAY IN STORE
RYOBI DISPLAY IN STORE
