Visual Branding in the Age of Amazon - Flipbook - Page 135
THE JOY OF THE SENSORIAL IN A CROWDED CATEGORY
ogx Haircare Visualizes
Unique Fragrances in
Every Version
OGX COLLECTION IN BLUZOOM
Creating a brand based on fun experience
- Many brand promote seasonal versions.
But OGX is one of the only hair care brands
to do so. It’s perfect for online retailing in
that there is very little efficacy based
benefit other than it’s fun and has delightful
fragrances in each collection and version.
HOW EXCITED ARE
YOUR CONSUMERS
ABOUT YOUR
COLLECTION?
