Responsibility Brochure - Flipbook - Page 13
Demand Driven
Fabrics are woven to order in direct response to customer demand, minimising fabric
waste caused by over-production for stock. As the industry is trend driven it’s important
for us to take this approach; only weaving what is required by the customer.
We create directional new seasonal collections adding to our extensive archive of
fabrics, available to be ordered as they are or to inspire bespoke developments for our
customers.
Keeping production market driven, rather than speculative, eliminates unnecessary use
of raw materials and resource. The raw materials are only drawn down as required from
our stock yarn ranges.
We always seek to maximises social and financial value from any waste fabrics and
yarns, finding alternative commercial uses or donating to educational and charitable
organisations that can derive benefit from them.
