Visual Branding in the Age of Amazon - Flipbook - Page 127
“OVER THE SHOULDER” MARKETING IS A
POWERFUL STRATEGY
American Girl Creates
Loyalists by Nurturing
Imagination
Telling stories creates lifelong loyalists Each version of an American Girl doll and
accessories has a very well defined and
delightful heritage that appeals to young
girls. But even more important, it creates
lifelong loyalists of mothers who want their
daughters to share their American Girl
experiences.
HOW ARE YOU
DIFFERENTIATING AT
THE VERSION LEVEL
WHILE MAINTAINING
AMERICAN GIRL STORE
A COHESIVE
BRAND?
AMERICAN GIRL DISPLAY IN STORE
AMERICAN GIRL PLACE IN CHICAGO
