Visual Branding in the Age of Amazon - Flipbook - Page 124
Reflecting how your consumer FEELS
Many brands align with their
consumers EMOTIONS. How they
feel and how your brand understands them and will make their
life better. It’s the core strategy of
many prestige cosmetics brands,
toys, technology and even male
brands.
Consumers are often unsure about how they are
living their lives. This includes doubts about being
smart enough, handsome enough, loving enough,
rich enough. Brands often tap into these in both
subtle and overt ways. Laundry products often
focus on showing how mom’s can care about
her family. Male products strategies are often
around displaying virility and a powerful model
of masculinity. Dolls from American Girl give your
women a sense of connection to their heritage.
Visually these brands must communicate those
strategies quickly and in a way that let’s their
consumers know that this brand will support
them in their endeavor to be better – in whatever
way they choose.
REFLECTING
AUTHENTIC
EMOTIONS