Visual Branding in the Age of Amazon - Flipbook - Page 12
The Opportunity for Breathtaking Visual
Brand Connection in Online Retail.
Brands are DREAMS, not sortable lists
of functional properties Brands are the
imagination and aspirations of their consumers.
People buy brands because they help define
who they are and how they want to be seen by
those around them. Consumers recognize brand
images. Brands give reassurance that
the
product the consumer chooses is the quality
and value they expect.
True online BROWSING will surpass in-store
shopping. Flowing imagery, vivid colors and
engaging visual online shopping is a massive
untapped opportunity. Consumers prefer the
convenience of online shopping but the
experience of physical shopping. Visual online
branding will bridge between the two.
Brands have more BANDWIDTH, DATA
STORAGE AND COMPUTING power available
A huge untapped potential in the power of than ever. Progress in AI and cloud processing
VISUAL Branding. A world of colors, images of images and have made the legacy problems
and integrated media exist that will make the of large online retailers virtually obsolete.
ecommerce experience far more exciting than
walking through the most delightful physical
The objective of this book is
store. 55% of all consumer product purchases
are spontaneous or unplanned. Visual brand- to identify opportunities for more
ing has a huge impact on these purchase effective
visual
brand
decisions.
communication in online retail.
