Visual Branding in the Age of Amazon - Flipbook - Page 117
CONVEYING A GREATER SOCIAL GOOD
Bombas Combines Skinfeel
with Social Good - a Huge
Visual Opportunity
Whether directly or not, good brands
consider how they affect those around
them - Bombas does this directly by
donating socks for each pair purchased.
They also do a great job of communicating
a revolution in the comfort of their socks.
A great example of a dual benefit online
strategy.
DOES YOUR BRAND
PROJECT DESIRE FOR
A BETTER SOCIAL
WORLD?
BOMBAS BRAND
BOMBAS BRAND
